Long gone are the days when social media was just for entertainment and personal connections. Now, it’s all about business, marketing, and monetisation. In fact, social media marketing is occupying one of the front seats in business strategies today.
However, small businesses and personal brands still struggle to navigate this very potent marketing means. Meaningful results are only possible when done correctly. It can expand your reach, engage with your audience, and drive conversions.
So, let’s understand what social media marketing is in this blog post. Harnessing the full potential of social media can be challenging, but the following 9 pro tips will help you to a good extent.
Start from the basics:
Like with any endeavour, it is also important to have your goals set at the beginning of social media marketing. Ask yourself what you want to achieve—increased brand awareness, higher website traffic, more leads, or improved customer engagement.
Once you have defined your objectives, you can tailor your strategy to align with these goals. Here’s an example: “Increase the monthly website traffic by 30% within six months.”
Similar to the previous point, a good social media strategy will have clear audience targets. This essential piece of data lies at the core of the entire process. So, double-check if you know your audience enough.
Otherwise, you must first conduct thorough audience research to gain insights into their demographics, interests, behaviours, and pain points. It will help you create content that resonates with your audience and fosters meaningful connections.
Example: A pet supply store discovers that its primary social media audience consists of pet owners who are passionate about animal welfare. With this knowledge, they create content that emphasises their commitment to cruelty-free and sustainable products.
Not all social media platforms are made equal. Each medium has its unique user base and features, so it’s essential to select the platforms where your target audience is most active. Choosing the wrong platform can stunt your potential to grow.
For example, if you are targeting professionals, LinkedIn may be more effective than Instagram. But if young people are your audience, Instagram or TikTok may be more accurate for your needs.
So, before you jump into promotion, get the platform right.
Consistency is a hallmark of successful social media marketing. Hence, it’s vital to keep a steady posting schedule to retain your audience engaged and informed. A content calendar can help you with this by planning and organising your posts effectively.
For instance: “Post a blog every Thursday and a picture on Instagram every Saturday.” The days or times don’t matter, only the consistency of your decided schedule.
While consistency matters, it should not come at the expense of content quality. High-quality, valuable content will generate more engagement and trust among your audience. If you post low-quality content, the audience will almost always connect it with your brand’s quality.
So, focus on providing content that educates, entertains, or solves problems for your followers. For example, no pixelated or blurry images unless it’s deliberate or part of your style guide.
Visual content tends to perform exceptionally well on social media. So, consider incorporating visually appealing elements into your posts, as they are more likely to catch the eye and encourage sharing.
This may be more needed for some brands than others. So, you need to invest in it accordingly. For instance, a travel agency may invest sizably in photography and videography as it often showcases stunning photos and videos of exotic destinations on social media.
Social media is a two-way street. Hence, your audience will care about you only when you engage with them. Respond to comments, messages and mentions promptly. Further, you can also try to encourage conversations and build relationships with your followers.
For example, host an Instagram Live once every week with topics of interest for your followers. This humanises your brand and fosters loyalty.
Regularly follow the performance of your social media campaigns using diverse analytics tools available today. For example, you can use platform-specific tools like Instagram insights or LinkedIn analytics.
Unless you partnered with a digital agency in Geelong, pay attention to key metrics: Engagement rate, Reach, Clicks, and Conversions. Analyse the data to identify what’s working and what needs refinement, then adjust your strategy accordingly.
While organic reach is valuable, paid advertising on social media can deliver a significant boost to your marketing efforts. Platforms like Facebook, Instagram, and LinkedIn offer highly targeted advertising options to reach your ideal audience.
However, if you haven’t hired a digital agency in Geelong yet, start with small budgets and gain enough understanding before you go big. This gives firsthand experience of how paid advertising works.
Social media marketing is a mighty tool for businesses when executed strategically. This is where professionals shine!
Make My Website is a 5-star rated digital agency. The experts at MMW are very knowledgeable and reliable for many digital services, from SEO to SMM. Especially it’s a well-known web design agency in Melbourne.
Their services are available in various locations across Australia: Geelong, Melbourne, Sydney, etc. Through clear goals and an understanding of the audience, MMW creates a successful social media strategy for businesses of varying scales.